1. Honesty, Mutual Respect and Uncompromising Character
   诚实，相互尊重和不妥协的性格
2. The foundation of our culture.
   1. – We demand the highest level of integrity in all our business practices; both internal and external.
      我们要求在公司所有包括内外的商业活动中都保持最高程度的信 实

Commitment, Courage and Trust 承诺，勇气和信任 True Leadership focuses on people development by recognizing and rewarding effort and commitment and identifying career opportunities consistently throughout the organization 真正的领导力关注人的发展，肯定并嘉奖付出和努力，对职业的机遇洞若观火，并且持续贯彻整个机构。

　　 Leadership entails responsibilities, and if we are going to lead the world, we cannot escape the responsibilities of doing so….If we are recognized as leaders, we must act like leaders; always realizing that we are setting an example for others…. Remember always that this organization is going to be judged more or less by what you do individually.

　　领导力意味着责任。如果我们想要领导这个世界，就不能逃避领导人所应承担的责任。如果我们被肯定为领导者，那么在行为上我们就必须要像个领导者；我们必须始终认识到我们是在为他人树立榜样。。要记住我们当中的每个人的行为都受到关注并被视作榜样；要始终记住你个人的所作所为会或多或少影响他人对公司的评价。

	S. Duncan Black 邓肯.布莱克
	President’s Address 总裁致词
	Annual Sales Conference, Dec 22, 1922 年度销售会议, 1922年12月22日

1. Communication, Diversity, Working Toward Common Goals
   交流，多样化，向同一个目标迈进
2. We believe in the collective power of the total team and encourage synergy whenever and wherever possible.
   我们相信整个团队的集体力量，并且在必要的任何时间，任何地点鼓励协同配合。

1. Positive Energy, Pride & Passion
   积极肯定的能量，自尊，热情
2. We encourage an energetic, positive environment that instills pride, passion and a desire to excel.
   我们鼓励创造一个富有活力的积极的环境，使自尊和渴望得到满足，热情得到挥洒。

“Perpetual Optimism is a Force Multiplier”

“永远保持乐观是我们力量的源泉。”

Colin Powell柯林·鲍威尔

1. Numbers driven…deliver on commitments
   数字驱动。。。信守承诺
2. Speed is essential... but not at the expense of quality
   速度很关键，但不能牺牲质量来追求速度
3. No complacency…continue to raise the bar
   防止自满，精益求精

1. Realizing the full potential of our company depends upon:
   公司潜力的充分发挥要依靠：
2. A workforce that is rich in diversity of thinking, perspectives, experiences and culture
   员工队伍要在思维，观念，经历和文化上实现多元化
3. An environment of inclusion that allows people to contribute to the fullest extent of their skills, ideas and energies.
   要创造一个包容的环境，便于员工充分贡献他们的技术，想法和精力
   
4. We are committed to the development and support of an environment in which employee differences are appreciated and leveraged. Our policies, practices and accountabilities reflect our belief that inclusion is embedded in our core values.
   我们致力于发展和支持一个能欣赏和利用员工差异性的环境。我们的政策，做法和责任反映了我们的信仰－－包容深深地根植于我们的核心价值观当中。

At Black and Decker WWPTA we believe that by becoming a more diverse and inclusive business we will fully leverage the talent and resources in our organization and realize greater innovation and creativity; expanded customer and business growth and improved returns for all stakeholders.

在百得WWWPTA，我们相信通过创造一个更加多元化和包容的环境，我们能充分地利用公司内部的人才和资源，实现创新能力和创造力的更大发挥，并且拓展客户群，促进业务的发展，为所有的利益相关者带来更多的回报。

VALUES – DIVERSITY

• A workforce that is comprised of people who are from a variety of cultures, backgrounds and experiences. We are committed to recruiting, hiring, promoting, training and retaining people of diverse backgrounds.
  员工队伍应由来自不同文化，不同背景，拥有不同经历的人组成。我们致力于招募，雇佣，提升，训练和保留有着多样背景的人。